Leeds United and Adidas have unveiled their new away kit for the 2026/27 Premier League season, a retro-inspired design that pays homage to the club's glorious past. This highly anticipated release marks a significant moment in the partnership between the club and its kit manufacturer, Adidas.
The kit features a traditional Leeds yellow with night navy and white detailing on the sleeve and neck, reminiscent of the iconic 1984-1998 era. This period was defined by the much-loved retro Leeds crest, synonymous with the Yorkshire Rose and Howard Wilkinson's 1991/92 First Division title-winning side. The inclusion of the retro crest is a strategic move, aiming to evoke nostalgia and tap into the club's rich history.
One of the most intriguing aspects of this kit is the introduction of a long-sleeve version, a privilege typically reserved for Adidas' elite sponsorship group, which includes powerhouse clubs like Arsenal, Bayern Munich, and Real Madrid. This exclusive offering is a testament to the club's status and the strength of its partnership with Adidas.
The release of the kit is accompanied by a captivating film set against the picturesque backdrop of the Yorkshire Dales, narrating the story of Leeds United's connection to the city and its fans. Club legend Lucas Radebe, a symbol of Leeds United's past glory, provides the voiceover, emphasizing the club's special bond with its supporters.
Radebe's involvement in the campaign is a testament to the club's appreciation for its history. His statement, "Leeds United supporters are special, their passion, loyalty, and commitment to this football club is known around the world," reflects the deep connection between the club and its fans. The film, narrated by Radebe, celebrates the lengths fans go to follow their beloved team, further emphasizing the emotional investment in the club.
The kit's release has already generated significant interest, with the previous yellow away shirt from the 2024/25 Championship title-winning campaign breaking sales records. The shade of yellow and the 1970s smiley badge became iconic, linked with promotion and the joyous open-top bus parade. The new kit is expected to follow in these footsteps, with the retro design and crest likely to be a hit with fans.
Leeds United's pre-season tour in the USA provides an opportunity to showcase the new kit. The team will face Wrexham in Tampa, followed by a match against Liverpool in New Jersey. The tour culminates in a friendly with RB Leipzig in West Yorkshire, before a high-profile encounter with Manchester United in Dublin. The 2026/27 Premier League season begins in August, and the new away kit will be a prominent feature on the pitch.
The 2026/27 away kit is available online through the Leeds United shop and Adidas, as well as in Leeds United retail stores and selected JD stores. This release is a testament to the club's ability to blend tradition with innovation, creating a kit that not only pays homage to the past but also looks towards the future with a sense of excitement and anticipation.
